Luis Salazar Jurado is a technical SEO consultant who works with Semantic SEO and site architecture. He helps iGaming teams move from “keyword to document” to “query to answer,” structuring pages and clusters so search engines (and people) get clear, complete answers. Luis has deep experience in Spanish-speaking markets and multilingual setups, focusing on topical maps, internal links, and trust signals that drive real rankings.

Daniel Lux is an SEO specialist working in high-competition spaces like iGaming and ecommerce, with a focus on link risk, PBNs, and traffic-based signals. He’s helped brands audit messy backlink profiles, spot “guest posts” that are really low-grade PBNs, and use data to decide when to keep, replace, or disavow links. Daniel also works on user-signal tactics such as viral boosting and CTR testing, and brings a very honest view of what still moves the needle, and what’s now a waste of money.

Oliver Dawnay is Head of PR at Kensho Media. He builds Digital PR campaigns for iGaming (especially football) by pairing ex-player quotes, simple data stories, and clean outreach to sports desks. He focuses on links that matter (unique, follow), match-week planning, and staying rule-safe for UK/EU brands.

Manesh Palli is a fractional CMO and host of The Manesh Palli Show. He helps iGaming vendors (platforms, payments, and game studios) get on operator shortlists with clear positioning, simple founder-led LinkedIn cadences, and event-to-pipeline playbooks. Known for turning look-alike pitches into messages buyers understand in 30 seconds, he’s worked across UK/EU launches and brings practical, repeatable systems.

John Wright is a data-driven iGaming affiliate and SaaS founder, co-founder/CEO of StatsDrone and host of the Affiliate BI podcast/newsletter. With 20+ years in the game, he turns messy tracking into clear decisions (think click-ID, clean dashboards, and content that earns trust). He’s worked with affiliates and programs across regulated markets and brings straight, practical systems to every conversation.

Kasra Dash is a UK-based SEO and founder known for blunt, practical teardowns and results-first experiments. He co-runs The Masterminders and works across affiliate, rank-and-rent, and iGaming projects, turning testing and real-world case studies into clear playbooks. He speaks at major events and on his channels, and brings straight talk to every conversation.