Inside Smart Digital PR for Sportsbooks

Digital PR is how sportsbooks get real coverage during football season. In this episode of The Squared Table, Victor and Oliver Dawnay break down a simple playbook: how to use retired player interviews and data-led predictions editors actually run, how to plan a month toward the Champions League, and what to do before, during, and after a big match. They talk costs (big names vs niche names), how to source talent through agencies, and the compliance traps to avoid (minors, risky spokespeople, claims). You’ll hear how teams measure success now (unique follow links, referral lift, brand search) and why “viral” only helps if it lands on new domains.

Victor and Oliver explain Digital PR for football betting in plain terms: what story angles get a yes, how to run a match-week plan, when to use ex-player quotes vs data pieces, and how to keep campaigns safe. They cover picking the right talent, working with editors, tracking the right KPIs, and avoiding common mistakes like repeat domains and vague pitches.