Search has changed: users ask full questions, not single keywords. In this episode of The Squared Table, Victor and Luis Salazar Jurado show how casinos and affiliates can get found by building answer-first pages. They cover the shift to query → answer, how to shape a bonus page (questions, sections, trust), and how to connect slots → providers → bonuses so the whole site makes sense. Luis explains when FAQs help, when “more content” is just noise, how wording changes by country/language, and why brand demand (people searching your name) now matters.
iGaming SEO: How to Structure Content That Ranks
About This Episode
Key Questions Discussed:
Victor and Luis Salazar Jurado explain Semantic SEO for iGaming in simple terms: why “query → answer” beats keyword chasing, how to shape a bonus page so people and Google see full coverage, and how to link slots, providers, and bonuses into a clear site. They cover FAQs that help versus bloat, language choices for EU markets, the trust blocks that reduce friction (author, method, sources, safer-gambling), and why brand demand and knowledge signals lift overall rankings.
Episode Highlights:
00:00 – 00:50 Introduction
00:51 – 05:00 From keywords to queries: how search really works now
05:01 – 07:00 Explicit vs. implicit questions: structuring pages to answer both
07:01 – 10:40 Multilingual intent: how one page can rank in many languages
10:41 – 11:40 What a casino bonus page should include to match local intent
11:41 – 13:20 Structuring casino sites: slots, providers, bonuses & topical grouping
13:21 – 15:40 When “more content” becomes noise + why content must match real queries
15:41 – 16:30 Only creating content users actually search for
16:31 – 17:30 Satisfaction signals, user intent & contextual alignment
17:31 – 18:10 What casinos should prioritize for 2026: brand searches & recognition
18:11 – 18:42 Outro
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