Álvaro Lozano, also known as The Head of SEO, is a seasoned SEO consultant who helps iGaming brands expand into Spanish-speaking markets. He’s worked across LATAM and Spain, knows how to structure sites for multiple countries, and is blunt about what actually moves the needle: technical foundations, relevant authority, and smart localization. If you’re entering Mexico, Colombia, or Argentina and don’t want to burn budget on the wrong setup, Álvaro brings the clear, practical playbook.

Henk Wolff is an iGaming strategist and online casino marketing consultant who helps operators boost first deposits and keep players active beyond 30 days through smarter funnels, CRM, and campaigns.  He’s worked across 10+ jurisdictions, advising casinos on acquisition, retention, and annual marketing plans, as well as hosting his own shows and video content.

Hank Hoffmeier is an email strategist and deliverability expert at Kickbox, where he helps brands keep their emails out of spam folders and in front of the right people. With a long background in email, CRM, and marketing operations, Hank works with companies across SaaS, agencies, and online gaming to fix list quality, improve authentication, and design lifecycle programs that actually get opened and clicked.  He’s a regular podcast guest and speaker on topics like SPF/DKIM/DMARC, verification, and inbox placement, and is known for turning the “boring” technical side of email into practical steps that marketers can use the same week.

Luke Todd is the CEO of MadeYou, a people and leadership specialist for gaming and betting teams. He works with operators and suppliers to fix the “people problems” behind slow delivery: unclear roles, weak feedback, tired managers, and teams that have grown too fast. His focus is simple: help leaders get the best out of their people without burning them out, in office or fully remote.

Luis Salazar Jurado is a technical SEO consultant who works with Semantic SEO and site architecture. He helps iGaming teams move from “keyword to document” to “query to answer,” structuring pages and clusters so search engines (and people) get clear, complete answers. Luis has deep experience in Spanish-speaking markets and multilingual setups, focusing on topical maps, internal links, and trust signals that drive real rankings.

Daniel Lux is an SEO specialist working in high-competition spaces like iGaming and ecommerce, with a focus on link risk, PBNs, and traffic-based signals. He’s helped brands audit messy backlink profiles, spot “guest posts” that are really low-grade PBNs, and use data to decide when to keep, replace, or disavow links. Daniel also works on user-signal tactics such as viral boosting and CTR testing, and brings a very honest view of what still moves the needle, and what’s now a waste of money.