Daniel Lux is an SEO specialist working in high-competition spaces like iGaming and ecommerce, with a focus on link risk, PBNs, and traffic-based signals. He’s helped brands audit messy backlink profiles, spot “guest posts” that are really low-grade PBNs, and use data to decide when to keep, replace, or disavow links. Daniel also works on user-signal tactics such as viral boosting and CTR testing, and brings a very honest view of what still moves the needle, and what’s now a waste of money.

Oliver Dawnay is Head of PR at Kensho Media. He builds Digital PR campaigns for iGaming (especially football) by pairing ex-player quotes, simple data stories, and clean outreach to sports desks. He focuses on links that matter (unique, follow), match-week planning, and staying rule-safe for UK/EU brands.

Manesh Palli is a fractional CMO and host of The Manesh Palli Show. He helps iGaming vendors (platforms, payments, and game studios) get on operator shortlists with clear positioning, simple founder-led LinkedIn cadences, and event-to-pipeline playbooks. Known for turning look-alike pitches into messages buyers understand in 30 seconds, he’s worked across UK/EU launches and brings practical, repeatable systems.

John Wright is a data-driven iGaming affiliate and SaaS founder, co-founder/CEO of StatsDrone and host of the Affiliate BI podcast/newsletter. With 20+ years in the game, he turns messy tracking into clear decisions (think click-ID, clean dashboards, and content that earns trust). He’s worked with affiliates and programs across regulated markets and brings straight, practical systems to every conversation.

Kasra Dash is a UK-based SEO and founder known for blunt, practical teardowns and results-first experiments. He co-runs The Masterminders and works across affiliate, rank-and-rent, and iGaming projects, turning testing and real-world case studies into clear playbooks. He speaks at major events and on his channels, and brings straight talk to every conversation.

Craig Campbell is one of the most well-known SEO experts in the game, with over 20 years of experience, a massive YouTube following, and a reputation for saying what most won’t. He’s worked with agencies, affiliates, and casino projects across the board, and brings real talk to every conversation.