Alessandro  Piccolo image

Alessandro Piccolo

CEO Kenshomedia
SEO Expert

About

Alessandro is a results-driven SEO and marketing leader with deep expertise in the iGaming industry. He combines technical SEO skills with strategic thinking to drive growth in competitive, fast-moving markets. Known for building and leading high-performing teams, he excels at delivering data-driven, impactful results aligned with broader business goals.

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Articles by Alessandro Piccolo

Master competitor backlink analysis with this in-depth guide, learning to ethically uncover the secrets fueling your rivals' SEO success and online authority. We'll show you how to dissect their link profiles, pinpoint high-value referring domains, and understand precisely what kind of content attracts those crucial, high-quality links. The core aim is to translate these powerful insights into your own actionable strategy, discovering replicable link opportunities and creating superior, link-worthy content. This proactive approach to understanding and outmaneuvering competitors will significantly strengthen your own backlink profile, boosting your site's rankings and ensuring sustained online visibility. By applying these techniques, you'll transform competitor intel into a potent tool for your own digital growth.

February 10, 2026
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Backlinks are the “currency” of the internet, acting as trust signals that tell Google which content is valuable. While link exchanges carry a bad reputation due to past abuses, they can still be effective when approached strategically, with relevance and quality in mind. This article debunks common misconceptions, outlines the risks, and provides a clear framework for safe link exchanges. Beyond transactions, it emphasizes genuine collaborations and value creation as the true path to sustainable SEO.

February 6, 2026
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This comprehensive guide explains how to effectively identify and disavow harmful backlinks that can negatively impact your SEO performance. It emphasizes the importance of a thorough link audit and attempting manual removal before resorting to Google's Disavow Tool, which should be used cautiously for serious issues like manual penalties or significant toxic link profiles. Mastering this process helps protect your site's authority and ensure a healthier, more resilient online presence for sustained search visibility.

February 3, 2026
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When you're managing an enterprise website with thousands, or even millions, of pages, basic internal linking strategies simply don't cut it anymore. The scale and complexity of large-scale sites demand a more sophisticated approach to internal link architecture, one that goes beyond manually adding a few related links here and there. Strategic internal linking at the enterprise level isn't just about SEO, it's about creating an intelligent information architecture that guides both users and search engines through your vast content ecosystem with precision and purpose.

January 22, 2026
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In the iGaming industry, building multilingual websites with proper hreflang tags is essential for reaching global audiences, improving SEO, and complying with local regulations. Beyond translation, cultural adaptation - covering promotions, payment methods, and tone - plays a critical role in connecting with players on a local level. This guide covers best practices for implementing multilingual strategies effectively, avoiding technical errors, and creating a seamless experience for users worldwide.

January 13, 2026
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In the rapidly evolving digital landscape, businesses face an unprecedented challenge: creating vast amounts of high-quality content at scale. Programmatic SEO, powered by artificial intelligence, has emerged as the definitive solution for organizations looking to dominate search rankings while maintaining content excellence.

November 26, 2025
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