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Yohan Leon

About

Expert in digital marketing, in addition to being a copywriter specialized in the online gaming sector, he has collaborated with various brands to create articles and reviews about the main gaming operators in Italy and Spain. In addition to being CMO, where he works closely with national and international media in the field of online gambling, casino games and eGaming. His passion for the sector transcends the professional, keeping him abreast of the latest industry developments and new regulations.

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Articles by Yohan Leon

ChatGPT revolutionizes SEO for beginners by simplifying complex tasks like keyword research, content creation, competitor analysis, and technical audits through intelligent automation. This comprehensive guide explores practical applications: from generating long-tail keywords and crafting compelling meta descriptions to creating schema markup and internal linking strategies. While AI streamlines workflows and boosts creativity, success requires balancing efficiency with human expertise, maintaining ethical boundaries, and understanding ChatGPT's limitations to avoid over-reliance. By mastering prompt engineering and integrating AI with traditional SEO tools, professionals can build authentic, algorithm-friendly strategies that deliver measurable results while preserving the human touch essential for E-A-T compliance.

December 1, 2025
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The future of search is shifting from traditional SEO to a hybrid model where Large Language Models (LLMs) and Generative Engine Optimization (GEO) define visibility and authority. Success now depends on creating clear, trustworthy, and quotable content that AI systems choose to cite. Brands that adapt with structured data, strong expertise signals, and AI-focused strategies will capture higher-intent traffic. This evolution is not optional—it is the new standard for digital growth in 2025.

December 1, 2025
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This comprehensive guide explores how Local SEO helps land-based casinos dominate regional markets, combining geo-targeting, citation accuracy, and mobile-first optimization to turn online discovery into real-world visits. By merging digital visibility with offline engagement, it reveals how casinos can convert local searches into loyal, returning players.

December 1, 2025
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AI-powered keyword clustering and topic modeling use machine learning to group semantically related queries by intent, helping you design stronger pillar pages and content clusters that match how modern search engines interpret topics. This approach streamlines keyword research, prevents cannibalization, and builds measurable topical authority that translates into higher visibility, better engagement, and more qualified organic traffic across the full customer journey.

December 1, 2025
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Digital PR is a strategic approach that blends storytelling, data, and outreach to earn high-quality backlinks and authoritative media mentions. It boosts a brand’s online authority, improves SEO rankings, and amplifies visibility in search results. Unlike traditional link building, Digital PR focuses on building lasting relationships with journalists and influencers. Well-executed campaigns can drive genuine traffic and foster long-term brand trust. As search engines evolve, creative Digital PR will be even more critical for sustainable digital growth.

October 1, 2025
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This guide presents seven actionable strategies for 'Your Money or Your Life' (YMYL) websites to establish demonstrable authority and trust. Focusing on practical application rather than abstract theory, it details methods such as ensuring complete transparency and leveraging expert validation, using the highly competitive iGaming sector as a core case study. The framework provided is designed to prove credibility to both users and Google, enabling organizations to achieve and maintain a dominant position in the most demanding digital markets.

July 28, 2025
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