Victor Julio Coupé

This article explores the emerging discipline of LLM optimization and breaks down the steps iGaming companies should follow to appear inside AI-generated answers in 2026. It covers the core ranking signals used by major assistants, from topical depth and structured data to chunk-level clarity and E-E-A-T. Designed for teams already familiar with SEO, the guide shows how to update existing content and build new material that AI systems can easily understand and trust. Brands that ignore these practices face a measurable drop in visibility and sales as users shift from search engines to conversational assistants.