How Clarity Wins in iGaming with Manesh Palli

“Great product” is entry, not edge. In this episode of The Squared Table, Victor sits down with Manesh Palli to show how B2B providers stand out without a 50K booth. They get specific: how to pick one sharp point of view, the weekly plan a founder can keep, and a first-step offer that turns views into meetings (audit, quick teardown, pilot). Manesh maps messages for different buyers (CMO, Affiliates, CRM, Product/Data, Compliance), explains how to treat events as campaigns (before / match day / after), and how to repurpose one recording into many assets. They close with what proof actually opens doors (numbers, speed, security), what to avoid (vague claims, copycat stands, late branding), and the small fixes that make you look different fast.

Victor and Manesh Palli break down how iGaming vendors win operator attention: choose a clear POV, run a simple LinkedIn cadence, design a low-friction first step, and treat events like full campaigns. They cover buyer-specific messaging, useful proof, common mistakes to avoid, and quick fixes you can ship this week.