Turning Conferences Into Deals with Kasra Dash

About This Episode

Most people go to conferences hoping for knowledge, the smartest ones go for deals.

In this episode of The Squared Table, Victor sits down with Kasra Dash, founder of The Masterminders and a well-known figure in the SEO and affiliate world. Together they unpack what really makes conferences valuable, when it’s worth getting a booth or VIP ticket, and why most deals are still closed at the bar.

Kasra shares lessons from attending 18+ events in a single year, the reasons he built his own conference, and the red flags every sponsor should look out for before dropping $20K on a booth. From swag and raffles to side meetups and afterparties, this is the unfiltered playbook on how to turn events into ROI.

If you’ve ever wondered whether networking is worth the flights, hotels, and ticket fees, this conversation will give you the answer.

Host: Victor Coupé

Key Questions Discussed:

Victor and Kasra Dash turn conference buzz into real ROI on The Squared Table. Kasra shares how to choose the right events, plan talks that bring inbound leads, measure sponsorships that actually deliver, and follow up in ways that turn badges into meetings, all based on lessons from The Masterminders.

Episode Highlights:

00:00 – 00:39

Introduction

00:40 – 02:00

Why events matter more than LinkedIn posts

02:01 – 05:00

Human interaction, trust, and closing big deals in person

05:01 – 08:00

Why Kasra created the Masterminders conference

08:01 – 10:00

Smaller vs. larger events: what works best

10:01 – 13:00

Booths, VIP tickets, and choosing the right events

13:01 – 16:00

Quantity vs. quality of attendees and ROI for sponsors

16:01 – 19:00

Swag, booths, and creative ways to attract attention

19:01 – 22:00

Afterparties, bars, and why most deals close offstage

22:01 – 25:00

Organizing side meetups and building community

25:01 – 28:00

Event content: interviews, live Q&As, and mini workshops

28:01 – 31:00

Red flags in sponsorship metrics

31:01 – 34:00

Why sales pitches on stage don’t work

34:01 – 37:00

Apps, attendee lists, and better networking

37:01 – 40:00

Networking archetypes: the comedian, the expert, the value-giver

40:01 – 41:59

Upcoming events and closing remarks

41:59 – 42:04

OUTRO

Don’t forget to share this episode with a friend or colleague who needs a dose of entrepreneurial fire.

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