Brand Survival: Building Real Audience Ownership

Most people chase algorithms; the smart ones build an audience. In this episode of The Squared Table, Victor sits down with John Wright (co-founder/CEO of StatsDrone and host of Affiliate BI) to map a simple, durable way for iGaming teams to grow without relying on Google alone. They get specific: what changed in 2024-25, the channel mix John would keep for 12 months (SEO, newsletter, podcast, social), and the offer that turns views into DMs. John breaks down how to design a newsletter people actually reply to, a podcast format that creates inbound, and a repurposing loop that turns one recording into ten assets in 48 hours. Just the trust blocks every page needs (bios, methodology, safer-gambling), the vanity metrics to ignore, and the KPIs that matter: replies, meetings booked, brand mentions. If you’re done chasing hacks and want an audience that follows you off-platform, this conversation is what you're looking for.

Host: Victor Julio Coupé

Victor sits down with John Wright (StatsDrone / Affiliate BI) to talk about building a brand you own in iGaming after AI Overviews and social search. They keep it practical: what to change first, the right channel mix (SEO, newsletter, podcast, social), how to stay consistent, how to turn one piece into ten, and what to measure beyond impressions.