How to Vet Expired Domains in iGaming with Craig Campbell | The Squared Table

Expired domains are one of the most talked-about tactics in iGaming SEO, mostly because they still work in places where, on paper, they probably shouldn’t. In this episode of The Squared Table, Victor sits down with Craig Campbell again to talk about why expired and aged domains remain so attractive in casino SEO, why topical relevance behaves differently in iGaming, and why domain rating alone can get teams burned. Craig explains what to check before buying a domain, how to spot inflated metrics, why previous redirects matter, and why some operators use aggressive domain strategies as part of a short-term revenue play.

• Why expired domains still work in iGaming, even when they break normal SEO logic around topical relevance
• Why Craig believes SEOs should double down on what works now, while the window is still open
• The difference between long-term brands trying to stay clean and short-term projects built for fast cash
• Why some operators use expired domains because regulation gives them a very short window to make money
• Why domain rating alone is not enough, and how DR can be inflated with weak or fake signals
• Why checking the Wayback Machine matters before buying any aged or expired domain
• How previous redirects can “use up” the value of a domain before you ever touch it
• Why domains that have been dead for too long may be much harder to revive
• What a more natural backlink profile looks like in iGaming, including PR, podcasts, guest posts, redirects, and other link sources
• Why iGaming SEO usually requires serious investment, because competitors are often spending heavily on links, assets, aged domains, and aggressive tactics