How Moneyfarm.com Skyrocketed Organic Traffic

We crafted a robust, data-driven SEO strategy aimed at transforming Moneyfarm.com into a category leader for organic investment acquisition. The strategy combined advanced keyword intelligence, content engineering, technical SEO, and authority building to drive qualified traffic and improve user conversion. This holistic approach was structured around five tactical pillars:

1. Keyword Opportunity Mapping

We conducted an in-depth analysis of the investment sector to uncover high-converting, low-competition keywords within the commercial and transactional search intent spectrum. This included strategic terms like:

• “Best robo-advisor UK”
• “Stocks and shares ISA performance”
• “Low-risk pension investments”

Using these insights, we developed a prioritized content roadmap targeting mid-to-bottom-funnel queries that demonstrated high CPC and search volume, ensuring alignment with business objectives.

2. Content Expansion & Semantic Clusters

To enhance topical authority, we implemented a hub-and-spoke content architecture that grouped key investment topics into tightly themed clusters. We:

• Built comprehensive pillar pages for core topics like ISAs, pensions, and ETF portfolios.
• Published long-form educational guides and FAQs based on informational search queries.
• Optimized internal linking from blog articles to product pages, strengthening relevance signals to Google while improving user engagement and retention.

3. UX, Technical SEO & Core Web Vitals Optimization

A smooth and efficient user journey was essential to convert traffic into leads. We:

• Reduced page load time from 3.4 seconds to 1.1 seconds, improving both bounce rate and mobile usability.
• Ensured all key landing pages passed Core Web Vitals thresholds, improving ranking potential across devices.
• Conducted a full technical audit to fix broken internal links, improve crawl depth, and resolve indexation bottlenecks.
• Enhanced mobile responsiveness, sticky CTAs, and clean navigation to improve conversion flow.

4. Link Acquisition from Finance-Relevant Sources

We deployed an advanced link building campaign focused on editorial placements in high-authority financial media. This included:

• Collaborating with personal finance bloggers and FinTech reviewers for contextual guest articles.
• Creating proprietary data studies (e.g. “UK Investor Confidence Index”) to generate natural backlinks from journalists.
• Securing placements in industry-specific directories and investment roundups with DA 40+.

This strategy not only boosted domain strength but also drove qualified referral traffic from audiences already interested in investing.

5. Intent-Driven Content Optimization

We segmented existing organic keywords by intent (Informational, Commercial, Transactional) and adjusted the content accordingly:

• Informational articles were enhanced with lead magnets and interactive tools (e.g. risk questionnaires, investment calculators).
• Product-focused pages were rewritten with persuasive copywriting, structured data, and trust elements (ratings, testimonials, FCA disclaimers).
• CTAs were repositioned for higher visibility based on scroll heatmaps and user session recordings.

The result was an elevated user experience and a significant increase in the lead-to-signup conversion rate, especially on product comparison and landing pages.