In this episode of The Squared Table, Victor presents Craig Campbell with a tough affiliate marketing scenario. Craig breaks down why casino SEO often fails and shares his practical approach: "You can't get a Ferrari for $10K," he states, before outlining how to build something effective. Craig details his $10K link building strategy prioritizing quantity over vanity metrics and explains why he'd allocate $5K to viral tactics. He reveals the harsh realities of iGaming competition, discussing leveraging connections and why casino SEO requires different approaches. This is real-world strategy from someone with proven success ranking casino sites, not theoretical advice.
Host: Victor Julio Coupé
$15K Casino SEO Challenge with Craig Campbell
About This Episode
Key Questions Discussed:
Victor challenges Craig Campbell with a high-stakes casino SEO scenario on The Squared Table. Craig reveals why most strategies fail, shares his $10K link building plan, and explains what it really takes to succeed in iGaming affiliate marketing.
Episode Highlights:
00:00 – 00:39
Introduction
00:40 – 01:41
Challenge Setup - $15K/month casino SEO challenge
01:42 – 03:00
Why new domains struggle in iGaming
03:01 – 05:00
Budget split: $10K links, $5K viral traffic
05:01 – 07:00
Using aged domains, PBNs, and redirects
07:01 – 08:40
Why $15K/month is small in casino SEO
08:41 – 10:10
Quantity vs. quality in link building
10:11 – 12:40
Parasite SEO, guest posts, and avoiding overpriced links
12:41 – 14:00
“Ferrari for $10K” analogy and cutting corners smartly
14:01 – 16:00
Expected results and quick-win tactics
16:01 – 18:00
Balancing short-term wins with long-term rankings
18:01 – 20:00
Risky SEO tactics and when to use them
20:01 – 21:40
Google’s blind eye in iGaming
21:41 – 23:00
Always be testing and sharing tactics
23:01 – 24:21
Final thoughts and OUTRO
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